CRM Essentials

Table of contents: What is Lead Management? Lead Management software: why you need it Digitize the Lead Management processes What do we mean for “Lead” in a CRM? The leads contained in your CRM are the lifeblood of your company, it doesn’t matter if you are in small or in a big company. A lead [...]

Table of contents: The new digital customer The evolution of customer service How to digitize customer service processes with vtenext How to effectively digitize your customer service and post-sales processes with vtenext Over the past few years, thanks to the pandemic as well, the number of digital interactions between customers and companies has increased exponentially. [...]

Table of contents: The expectations of new consumers Why internal communication improves customer experience How to use Digital Customer Service to boost sales vtenext for Digital Customer Service Digital Customer Service: how to exploit it to boost sales Customer behaviour has changed radically over the past year: not only do people socialize, exercise, work and [...]

Table of contents: What post-sales is and what it needs to offer Why using a CRM during post-sales Managing post-sales in detail with vtenext Advantages of post-sales Post-sales: why and how to manage it at best with a CRM software Having reliable products and services is key to acquiring new customers. However, in order to [...]

Table of contents: Experience is not only for the customers Moving from how customers spend to why they spend by working on internal and external processes CRM is not just for a few Automation is not just for reducing costs Conclusions Aware of the fact that CRM is not only a software, but also a [...]

Table of contents: Knowledge Management: what it is and why it is important Customer knowledge management (CKM): how to manage at best your customers' data The role of CRMs in the Customer Knowledge Management Customer Knowledge Management System: the management and sharing of customers’ information In the past, the fields of CRM and Knowledge Management [...]

“We have always worked like this”, this is a phrase that we hear a lot. Thorugh history this is indeed a vary common behaviour. Starting for instance from the first half of XX century, Charles Franklin Kettering, engineer, inventor and vice president of General Motors, claimed that “the world hates change yet it is the [...]

How to manage at best your Internal Customer using a Holistic CRM approach The word is changing at the speed of light: knowing how to innovate and improve is the only way to survive. Moreover, the Covid-19 has twisted the way companies work. On one hand, the necessity of creating long lasting relationships with the [...]

Internal Customer: why it is important and how to manage it at best with CRM Processes Implementing a CRM project is a challenge for every organization; it brings changes in all levels and involves all the employee. It is important not to lose sight of the correct change management that the CRM brings in the [...]

E-Commerce and CRM: post-emergency practical advices   The coronavirus has changed our behaviours: not only those relatet to our social, work or school life, but mostly those related to our purchases. It was a real revolution: from large chains to small neighborhood shops, everything has moved to digital often in hybrid ways. The data confirm [...]