Blog

The success of marketing campaigns is measured by the right KPIs. Here’s what they are, how to choose them, and how to use them for effective results.

A buyer persona template can be very useful for structuring your marketing campaign. Here, we will see how to create an effective one.

Optimized contact management can help improve sales if done well: everything you need to know in this article.

At the core of an effective marketing strategy is the concept of a target audience, which must be determined, analyzed and then reached.

Who are the prospect customers, how they differ from leads and contacts, how to identify them: here is everything you need to know.

One of the most important concepts in marketing is the sales funnel, but how can you use it for your own purposes?

The User Journey is a real path created for our customers: here’s everything you need to know about this topic.

Come fare ad organizzare al meglio dei Sales Meeting vincenti e come creare un’agenda: idee e strategie utili.

What is Upselling and how can it help you sell? In this article you will find everything you need to know for your strategy.

Having a ready sales strategy can help your business to achieve great results: here’s how to create an efficient one.